May - June   2003
 
Construction Equipment
Record Sales in China

The Construction Equipment Division has reached the landmark sales record of 12,000 units of excavators in the Chinese market as of the end of March.
Since the division established its local corporation, Changzhou-Hyundai Construction Machinery Co., Ltd. in 1995, it has reached the record sales in the shortest time among all foreign competitors in the region.
The division entered the market by exporting 26 Complete Knock Down (CKD) kits and posted sales of 1,088 units in just five years. Since then it has rapidly increased its sales by more than 60% each year, from 1,970 units in 2001 to 3,898 units in 2002, totaling 12,000 units as of March 2003.
Notably, the division has held the No. 1 market share of excavator sales in China since 2002, while overcoming fierce competition from world-class heavy equipment producers.

Changzhou Film Festival Sponsor

The Construction Equipment Division’s joint-venture company, Changzhou-Hyundai Construction Machinery Co., Ltd., participated in the opening ceremony as a sponsor of the Korea Film Festival held at Changzhou Asia Movie Theater. The division posted various sales promotional materials and conducted marketing activities for products aimed at visitors to the festival.
Changzhou-Hyundai employees and their families also viewed the films, while spending quality time with each other.

Chile Exhibition

The Construction Equipment Division participated in “Expo Korea 2003” held in Santiago, Chile.
This exhibition was held in commemoration of the Free Trade Agreement (FTA) between Korea and Chile. The president of Chile, minister of foreign affairs and trade, and Korean ambassador to Chile attended the exhibition to promote bilateral economic cooperation.
At the exhibition, the division’s main products such as excavators, wheel loaders, skid steer loaders and forklifts received favorable responses from local customers.

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