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Only a year ago,
Korean shipbuilders
had to
bite the bullet when
shipowners demanded hefty
price cuts along with an
overall slowdown in the
shipbuilding market. It
appeared the shipbuilding
industry was in for an
extended period of consolidation,
with the September
11th terrorist attacks on the
US expected to further sour
demand for new ships. The
heady days of 2000, when
new orders peaked at 45 million
GT as shipowners
sought to expand their market
share, were clearly over.
By 2002, shipbuilding orders
had dropped to 31 million
GT.
But the global appetite
for new tankers and containerships
has rebounded
quickly on the back of
China¡¯s thriving economy,
which has piqued the
demand for maritime transportation.
The world¡¯s
fastest-growing economy is
a magnet for raw materials
and energy imports needed
to fuel the breakneck development
of its heavy industries.
China¡¯s trade volume
grows apace as the country
emerges as a manufacturing
hub for the world¡¯s leading
companies.
Orders for double-hulled
oil tankers exploded after the
accident of the Spanish
tanker Prestige in November
2002, as European countries
moved to ban the entry of
old (singled-hulled) tankers
into their territorial waters
for fear of oil spills.
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SHIPBUILDING ORDERS
BOUNCE BACK
With global business
conditions turning unexpectedly
favorable, the Shipbuilding
Division of
Hyundai Heavy Industries
(HHI) won orders for 112
ships valued at $5.9 billion
during the first nine months
of 2003, with backlogged
orders soaring to 180 ships
worth more than $10 billion.
The new orders received in
the January-September period
represented a significant
increase over the figure of 56
vessels worth $2.6 billion
that the world¡¯s top-ranked
shipyard raked in for all of
2002. HHI, which commands
about 15% of the
world¡¯s shipbuilding market,
earlier targeted new
shipbuilding orders of 52
ships worth $3.0 billion for
2003. ¡°We are now again in
a position to raise prices,¡±
said an official at HHI's
Shipbuilding Division.
¡°Given that our order backlog
will keep us busy for the
next three years, we must
become more selective in
receiving orders.¡±
The Ministry of
Commerce, Industry and
Energy says new shipbuilding
orders won by South
Korea¡¯s shipyards during
the first half of this year
jumped nearly threefold to
7.81 million compensated
gross tons (CGTs), comprising
233 ships worth $10.6 billion.
New orders for the
same period last year were
only 2.68 million CGTs for
86 ships valued at $3.9 billion.
¡°It is true the Prestige
accident and the ¡®China
effect¡¯ have rekindled the
shipbuilding boom. But
Korean shipbuilders were
better positioned to take
advantage of the boom
because they were ready to
offer the most competitive
package of quality, expertise
and value available anywhere,¡±
a ministry official
says.
The economic rebound
forecast for the first half of
2004 may present another
boon to HHI¡¯s Shipbuilding
Division. Stronger cargo
transportation would
prompt an increase in shipping
freight, buoying the
demand for larger containerships,
bulk carriers and
VLCCs.
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LEGACY
In March 2002, HHI
opened a new chapter in
world shipbuilding history
by delivering a total of 1,000
ships amounting to 80 million
deadweight tons to 196
shipowners in 43 countries
since 1972. The sheer volume
is unprecedented for a
single shipbuilder. It is all the
more impressive as it was
accomplished in such a
remarkably short span of
time. It was Chung Juyung,
late founder of the
Hyundai Group, who
led the construction of
Hyundai¡¯s shipyard.
Starting the Hyundai
business group as a
construction company
in 1947, Chung was
an entrepreneur who
contributed to building
up the Korean
economy from scratch
with grit, determination
and pioneering spirit.
When Chung decided
to enter the shipbuilding
market, Hyundai had no
experience, capital or technology.
Despite that, he was
able to coax George Livanos
of Greece to place orders for
two 260,000-dwt VLCCs
even before the shipyard
was built. In March 1972,
ground was broken on an
empty stretch of beach in
Ulsan to construct what
would become the world¡¯s
largest shipyard. Two years
later, a ceremony was held
to mark the completion of
the shipyard, and at the
same time christen the first
two VLCCs. The world¡¯s
shipbuilding community
calls the event the ¡°Hyundai
Shipyard Miracle.¡± Until
that time, the largest ship
Korea had ever built was a
17,000-dwt cargo ship, and
Korea¡¯s global shipbuilding
market share was less than
1%.
Hyundai¡¯s optimism
about entering the shipbuilding
business was wellfounded.
As the largest general
contractor in Korea, had
worked hard to expand its
business in overseas markets.
Having sensed enormous
business opportunities
in the Middle East, Chung
wanted to add shipbuilding
to his plans for the construction
of harbors, plants and
other industrial facilities in
the region. Following in the
footsteps of Hyundai¡¯s success,
two other Korean shipbuilders
(Daewoo Shipbuilding
and Samsung
Heavy) have also grown
into the world¡¯s second and
third largest shipbuilders,
respectively.
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HOMEWORK AND AN
UPPER HAND
Being relative newcomers,
Korea¡¯s shipyards were
able to secure structural
superiority over their peers
in other countries as they
could build more up-to-date facilities
in
more efficient
layouts. Shipbuilders in
Korea are densely concentrated
in one area, an essential
condition for efficient
operations, while Japanese
and European facilities were
widely spread out.
In addition, the Korean
shipbuilding industry has
the world¡¯s best-run steel
producer, Pohang Iron and
Steel Co. (POSCO), which
can offer good prices for
large-scale orders. With
world-class suppliers of steel
and marine engines in its
backyard, Korea¡¯s shipbuilding
industry is now roughly
90% self-sufficient.
More recently, the recession
following the 1997-98
Asian financial crisis forced
the high-quality workforce
to stay and freshly flow into
the traditional manufacturing
sector. A steep fall in the
value of the won currency
against the dollar, induced
by the economic hardships,
gave Korean yards an additional
price advantage over
their rivals in Japan and
Europe. The won-dollar
exchange rate, which stands
around 1,180 won per dollar
today, rose to as high as
2,000 in late 1997 from about
800 in the months prior to
the crisis.
Despite the challenge of
cheaper Chinese labor,
Korean yards look well
poised to maintain their
shipbuilding prowess for
years to come, thanks to
efforts to shift to highervalue
segments of the shipbuilding
market. Aided by
the development of other
industrial sectors and state
support, Chinese shipyards
are catching up fast in the
lower segments of oil
tankers, containerships and
bulk carriers. Some experts
say it may only be a matter
of time before Chinese rivals
overtake Korea and Japan in
the lower segments of the
market.
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UNCHALLENGED
PROWESS
But Koreans are unlikely
to be easily surpassed by
Chinese competitors, as the
former are able to offer
many advantages, such as
better designs, more competitive
options and shorter
delivery times. To safeguard
their future, Korean yards
have begun to make inroads
into the passenger ship market,
as well as LNG carriers
and other higher-value
ships.
In its latest foray into
more sophisticated niches of
the shipbuilding market,
Hyundai Heavy has agreed
with EnerSea Transport LLC
of the US to jointly develop
compressed natural gas
(CNG) carriers. Unlike conventional
LNG ships that
keep LNG at a temperature
of -163¡Æ Celsius at near
atmospheric pressure, CNG
carriers are high-tech vessel
that allows natural gas to be
transported at a temperature
of -29¡Æ Celsius at pressures
up to 128 bar (1850 psi) in a
gaseous state. Having onefourth
of the load capacity of
an LNG carrier, a CNG carrier
does not require the additional
and costly processes in
LNG transportation, such as
reliquefying and revaporizing
the gas. Mating
EnerSea¡¯s tanker design and
transportation system with
HHI's hull design and
propulsion mechanism, the
design of the new ship was
completed early this year.
The Shipbuilding
Division of HHI has also
launched its first membranetype
LNG carrier this year,
thus becoming the unique
shipyard in the world to
build both moss and membrane
types of LNG carriers.
The writer is a journalist based
in Seoul.
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The writer is a journalist based in Seoul.
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