
1. 2004 Business Targets & Strategies by Division
2. Comments
3. HHI s Stock Price
2004 Business Targets & Strategies by Division
This year the global business environment
is expected to confront a
number of serious challenges posed
by the falling US dollar, rising raw
materials prices and high oil prices.
Despite these concerns, HHI aims to
secure a competitive edge and maintain
its commanding position in
heavy industry through continuous
growth and development.
1. Shipbuilding
Having already secured 30
months¡¯ worth of backlog, the
Shipbuilding Division set this year¡¯s
order target at a figure 30% lower
than last year. Putting top priority on
securing a technologically competitive
edge, the division will focus on
the development of new types of
market-leading vessels, in addition to
enhancing its design capability and
production technology for specialpurpose
vessels such as FPSOs, membrane-
type LNG carriers, Ice Class
Tankers and Pure Car Carriers.
2. Offshore & Engineering
Offshore & Engineering suffered
its share of difficulties in 2003, both in
winning new orders and carrying out
existing overseas projects. In 2004, the
division will focus on upgrading its
design capabilities in offshore facilities,
securing higher profits through
efficient project management and
ensuring successful completion of
installation work.
3. Industrial Plant & Engineering
Last year, the Industrial Plant &
Engineering Division experienced
various trials and errors in carrying
out overseas offshore projects. This
year the division aims to normalize
operations by working to improve
project profitability and implement
effective risk management. With its
vast experience in carrying out largescale
overseas projects, the division
will focus on bolstering capabilities in
professional project management and
engineering required for EPC
(Engineering, Procurement,
Commissioning) design work.
4. Engine & Machinery
In 2003, the Engine & Machinery
Division set a new world record for
reaching the 40-million-bhp milestone
in marine diesel engine output
in the shortest period of time. This
year, it aims to remain the world¡¯s
top engine builder, fending off rivals
both at home and abroad, and particularly
competitors in China, by
upgrading quality assurance and
maximizing the efficiency of production
systems and facilities through
information-based operations.
5. Electro Electric Systems
This year is expected to see another
round of fierce competition amidst
the glut of supply in the industry
both in and outside Korea. To remain
competitive, the Electro Electric
Systems Division plans to foster a
joint-venture factory in China (scheduled
to be completed in April 2004) as
a second production base, establish a
sales office in the US, and a production
base in Vietnam to expand business
in those regions.
6. Construction Equipment
In 2003, the Construction
Equipment Division garnered
remarkable sales growth. It expects to
see another brisk year in sales in 2004,
setting its sales target at 1.08 trillion
won, a 28% year-on-year increase.
Accordingly, it aims to expand its
supply capacity by fully utilizing its
joint-venture production factories in
Changzhou, Beijing and Jiangsu to
meet rapidly growing demand in
China. Efforts will also be made to
shore up overall competitiveness
through improvements in the operational
system.
Comments
In the first two months of 2004, the
company¡¯s stock price appeared to be
hovering in the correction period.
According to analysts, this was due to
a general concern that Korean shipbuilder¡¯s
profitability would be
adversely affected by recent sharp
rises in raw material prices and appreciation
of the Korean won. However,
shipbuilding stocks¡¯ fundamentals are
projected to gradually improve
thanks to current favorable market conditions, including higher shipbuilding
prices, increased demand for
high value-added vessels, and selective
order-taking focused on profitability
amid sufficient backlog.
HHI's Stock Price
The four determinants of share
price for the shipbuilding sector are:
1) newbuilding order trend; 2) newbuilding
prices; 3) won/dollar
exchange rate; and 4) profitability of
individual shipbuilding companies.
Among these determinants,
investors tend to closely follow the
newbuilding order trend and prices,
rather than the current earnings
results, as those are the indicators of
future profitability.
Better shipbuilding environment
Backed by strong shipbuilding
orders and price growth, the shipbuilding
sector outperformed the
KOSPI until the first half of 2003.
Since then, the sector has undergone
a correction due to concerns over
earnings deterioration as a result of
sluggish newbuilding orders, the
strengthening won and rising raw
material prices, particularly for
heavy plate. But in early 2004, the
sector enjoyed strong newbuilding
volume and higher prices, reduced
debt reflective of sizable prepayments,
and lightened affiliate-related
burden. All factors currently
depressing HHI¡¯s share price are
expected to diminish and, accordingly,
the company should see
enhanced earnings and benefit from
improving shipbuilding conditions.
Top pick in the sector
HHI and affiliate Hyundai Mipo
Dockyard are the only Korean shipbuilding
companies with anticipated
earnings improvement in 2004 and
should post the highest profit
growth from 2005. HHI will likely
see its earnings rise, despite the sector¡¯s
overall slowdown this year,
aided by improved results from its
non-shipbuilding divisions. The
Construction Equipment Division,
for example, has seen its excavator
sales in China soar in recent years,
which will help boost the company¡¯s
share price in 2004.
World¡¯s No. 1 shipbuilder
In 2003, HHI posted the highest
growth in ship orders and a hefty
surge in unit vessel prices. Those
improvements should be reflected
from the second half of 2005 and continue
to support earnings growth at
least until 2007. In contrast to its peers,
HHI¡¯s earnings will rise in 2004, in
our view, because of the contribution
from non-shipbuilding divisions.
Dissipating share price deterrents
We anticipate sizable prepayments,
an aggressive debt repayment
schedule and substantial equity-
method gains from affiliate
Hyundai Samho Heavy Industries.
As such, we project non-operating
income and recurring profit to
increase in 2004. Based on improved
earnings, we expect HHI, as the
industry leader, to benefit the most
after 2004.
By Kwonoh Nam, Goodmorning
Shinhan Securities Analyst
For more information, please contact HHI¡¯s IR Department
Seoul Office Tel: (+82 2) 746-4570, 4555, 4541, 4728, 7454
Director Moon Jong-bak jbmoon7@hhi.co.kr
Senior Manager Cho Young-cheul choyc@hhi.co.kr
Son Sung-min smson@hhi.co.kr
Kang Min-kyung kmimk@hhi.co.kr
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