March - April
 

                               
Executive Vice President and COO of Engine & Machinery Division, Lee Sueg-cheul
Putting Substance Before Formality

All throughout his career, it¡¯s been hard to convince Lee Sueg-cheul, EVP and the newly appointed COO of Engine & Machinery Division, to put form before substance. Just ask the people in the Hull Department of the Shipbuilding Division in the early 1980s. As a general manager, Lee wanted to crop a few centimeters off a hull so that the Goliath crane could unload the engine onto the ship. Everyone in the department was against the idea, insisting on going through the usual formalities. But it was 10 o¡¯clock at night, and Lee believed that if the work had to wait until all the formalities were performed, the construction schedule would have to be delayed. In the end, Lee signed an agreement claiming all the responsibility for his decision, and ordered the hull cropped. The next day, there was some controversy as to whether he had made the right decision, but it ultimately ensured that the ship was built and delivered on schedule. Today, Lee firmly believes that was a defining moment in his 23-year career with HHI.

Another memorable episode also involved Lee¡¯s sticking to his beliefs. While he was a deputy manager, Lee discovered a small oil leak in the stern tube seal of a ship that was about to be delivered. After getting permission from his supervisor, Lee went on to take apart this section of the ship, completely clean the seal, and then put it back together again. Only after making sure he had sealed the leak was the ship delivered to its owner.

While these achievements may seem minor, they are central to Lee¡¯s management philosophy of placing importance on setting goals and achieving them. While the emphasis on achievements may put a lot of pressure on some employees, Lee strives to show them that he is always ready to fully support their efforts. An example of this support is Lee¡¯s daily presence down on the field with his employees as they do their morning exercises.

As for the future of the Engine & Machinery Division, Lee divides the prospects by product. In large marine engines, Lee says HHI is the most competitive manufacturer in the world. He points out that last year HHI reached the 40-million-bhp milestone in marine engine output faster than any company in history. Lee says with the growth of the global shipbuilding market, the prospects in this area are even brighter. In medium- sized engines, HHI has yet to catch up with some makers, but the in-house development of the HiMSEN engine has dramatically narrowed the gap. He expects to devote more resources and time to this area in the near future.

Lee¡¯s sales target for the division in 2004 is 1.23 trillion won, up from 1.03 trillion won in 2003, while orders are expected to increase 11% from $720 million to $800 million.

Preferring a more ¡°hands-on¡± approach to work, Lee left the Shipbuilding Division¡¯s Design Departmentwhere he was first posted-to be out in the field. He was sent to tackle one of the most physically challenging tasks of the shipbuilding process, mechanical outfitting. There he was placed in charge of propulsion systems (shafting, steering, etc.). In 1988, HHI promoted Lee to the position of director of the Mechanical Outfitting Department. This was an unusual move at the time, since most directors had been drawn from the ranks of the Hull Department, not the Outfitting Department. Lee was tasked with overseeing the company¡¯s No.2 yard from 2000 to 2003, and then the No.1 yard, before his appointment as head of the Engine & Machinery Division this year.

Lee did not cut his teeth in Engine & Machinery Division, but he is confident that he will adjust quickly. Lee points out that even though Engine & Machinery produced the engines, it is in the Shipbuilding Division that they are applied.

The writer is a journalist based in Seoul.



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